Practical SEO focused on improving your visibility in search
SEO doesn’t need to be mysterious.
At Fletchmor, we provide straightforward SEO consultancy designed around your website, your market and what you’re trying to achieve. We look at what is holding your site back, where the opportunities are, and what work is most likely to make a meaningful difference.
That might mean fixing technical problems, improving existing pages, finding new search opportunities or helping you make better decisions about your website and content.
There’s no fixed SEO package. The work is shaped around what your business actually needs.
Our SEO services
Keyword research and search intent analysis
Good SEO starts with understanding what people are actually searching for and, just as importantly, what they expect to find.
We research the language your potential customers use, identify relevant search opportunities and examine the intent behind those searches. This helps determine which keywords are worth targeting, which pages should target them and where new content could create opportunities.
Website architecture and internal linking
The way a website is organised affects both search engines and the people using it.
We review site structure, navigation and internal linking to make important pages easier to discover and to ensure authority flows sensibly through the website. For larger sites, this can also uncover orphaned pages, unnecessary complexity and sections that search engines struggle to understand.
Technical SEO audits
Technical problems can quietly undermine otherwise good websites.
We audit the technical foundations of your site to identify issues affecting crawling, indexing and organic search performance. Depending on the website, this can include indexation, redirects, canonicals, duplicate content, JavaScript, page speed, Core Web Vitals, sitemaps and other technical signals.
More importantly, we prioritise what actually needs fixing rather than producing an enormous audit full of low-impact warnings.
On-page optimisation
Sometimes the opportunity is already sitting on your website.
We review existing pages to improve their relevance, structure and ability to satisfy search intent. This can include page titles and descriptions, headings, copy, internal links, content structure and other on-page elements.
The aim isn’t to stuff pages with keywords. It’s to make them clearer and more useful to both search engines and visitors.
Content recommendations
You don’t necessarily need more content. You need the right content.
We analyse search demand, competitors and your existing website to identify genuine gaps and opportunities. Recommendations can range from improving an existing page to creating new service pages, guides, resources or supporting content.
Where appropriate, we can also provide briefs and guidance for whoever produces your content.
Structured data and schema
Structured data helps search engines understand what a page represents.
We can review existing schema markup, identify relevant opportunities and advise on implementing structured data correctly across your website.
Website migrations
Website redesigns, platform changes and domain migrations are some of the easiest ways to accidentally lose years of organic search visibility.
We can support migrations before, during and after launch, including URL mapping, redirects, technical checks, staging-site reviews and post-launch monitoring.
Ideally, involve us before the new website goes live. Fixing migration problems afterwards is considerably less fun.
Performance monitoring and reporting
SEO shouldn’t disappear into a monthly report nobody reads.
We monitor organic search performance using relevant search and analytics data, looking at visibility, traffic, rankings and the pages and queries driving change.
Reporting focuses on what happened, why it matters and what should happen next.
Competitor analysis
Search competitors aren’t always the businesses you think of as your commercial competitors.
We analyse the websites competing with you in organic search to understand where they are gaining visibility, what topics they cover, how their sites are structured and where opportunities exist to compete.
The objective isn’t to copy competitors. It’s to understand the landscape well enough to make better decisions.
Backlink reclamation and link growth consultancy
Links remain an important part of organic search, but link building doesn’t have to mean sending thousands of dreadful outreach emails.
We can identify lost and broken backlinks, unlinked opportunities and areas where your existing content or digital activity could attract relevant links. We can also advise on longer-term link acquisition and digital PR strategies.
Short-term SEO consultancy and SEO reviews
Not every business needs an SEO agency on a permanent retainer.
Sometimes you need someone experienced to look at the website, work out what’s going on and give you a clear plan.
Fletchmor offers short-term SEO consultancy, including focused three-month engagements and one-off SEO reviews. These can work particularly well if you’ve recently launched or redesigned a website, organic traffic has fallen, you’re unsure whether your current SEO approach is working, or you simply want an independent assessment before committing to a longer programme.
A short engagement might include an initial technical and content review, competitor and keyword research, prioritised recommendations, implementation support and monitoring over the following months.
At the end, you can continue working with us if it makes sense. If it doesn’t, you’ll still have a clearer understanding of your website, your search opportunities and what to do next.
No artificial 12-month lock-in required.
SEO consultancy built around your business
SEO varies enormously from one website to another.
A small local business doesn’t need the same programme as an ecommerce store, and a large established website with thousands of pages has very different problems from a new business trying to establish its first organic visibility.
That’s why we start by understanding the website and the business before deciding what work is required.
If you’re looking for practical SEO advice, a second opinion on your current approach or ongoing help improving organic search performance, get in touch and tell us what you’re trying to achieve.